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| Title: |
Web Optimisation Executive |
| Job Purpose: |
Assist the Web Optimisation Manager in the day to day running of web analytics, customer experience management and website optimisation
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| Specific Responsibilities: |
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| Web Analytics |
Compiling of data from the web analytics tools, analysis of that data and provide understanding of what the data is showing in reports, presentations and dashboards
Creation of web analytics reports and dashboards to be distributed to various parts of the business for day to day usage
Be the main point of contact within the business for the provision of web analytics data
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| Customer Experience Management |
Help spot areas of the site where customers are struggling and provide suggestions on how these struggle points can be improved
Assist in the management of the CEM system
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| Website Optimisation/Testing |
Suggest improvements to the website, research competitor’s enhancements and assist in the delivery of web projects/developments.
Assist in the management of any A/B and MVT tests running on site.
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| Personal Specification: |
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| Previous Experience: |
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| Essential: |
Strong understanding of Internet and web development technologies
Advanced Excel skills
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| Desirable: |
Experience of using web analytics tools
Experience of Tealeaf or other CEM packages
Experience of Multi Variant Testing or A/B/n Testing
Experience in a PPC and or SEO role
Photoshop Experience
Online Marketing Experience
Excellent understanding of web analytics
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| Personal Characteristics / Behaviours: |
Professional, personable & credible
Well organised and self-disciplined
Quietly assertive and willing to challenge without being aggressive
Pragmatic and intuitive
Enthusiastic, friendly and approachable
Lateral thinker, able to deal with volatile workload
An innovator with a determination to succeed
Self-motivated
Flexible, reliable and calm under pressure
Able to build good working relationships across all levels
individual accountability
Team player
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| Skills/Competencies: |
Commercially astute with excellent analytical ability
A strategic thinker
A passion for e-commerce and the internet
Good time management & Strong organisational skills
Good communication/presentation skills – both verbal and written
Highly interested in online trends
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| Closing Date: |
31 Jan 2012 |
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These are the main accountabilities however these may vary according to your area of work |
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If you are interested in applying for this position,please submit your CV to 'Peter.Lloyd@hotels4u.com’ |